What is Facebook?
Facebook is the largest social network in the world, with more than 1 billion users who share news, information, photos, and video with people and organizations.
Why should I use Facebook?
KU encourages the use of Facebook to build recognition; showcase KU departments or programs; and connect with prospective and current students, staff, faculty, alumni, and friends of the university.
For many KU organizations and departments, a Facebook page or group is an important part of a social media presence.
Don’t have enough content to sustain a Facebook Page?
If you would like to promote your organization on Facebook but don’t have enough content to maintain your own Page with consistent messaging, contact Katie McCurry at email@example.com to feature your content on KU’s Page.
How do I use Facebook?
Begin by setting up your organization’s account on Facebook. Confirm that you are the official representative for your organization and agree to Facebook’s Terms and Conditions. Note: You must have a personal account on Facebook before you can create an organizational Page or Group.
Pages are accessible by the general public; they are searchable and can be seen by anyone even if they are not registered or logged into Facebook. Pages allow for applications and the opportunity to supply more in-depth information. Pages are intended for organizations and businesses to connect publicly with users who like them.
Groups allow you to create a small community on Facebook. Groups can be created by anyone and about any topic, as a forum for people to share their opinions and interest in that subject. Groups can be closed or secret. Notifications to those in your Group will appear in their Facebook inbox, like email. If personal communication is your goal, forming a Group is a better option.
See Facebook for more information about how Pages and Groups are different. Because of changes in Facebook’s algorithms, we recommend creating a Group rather than a Page unless you are prepared for a robust content strategy.
- Include “The University of Kansas” in the title of your Group or Page to make it easier for users to find your page.
- Choose the name of your Page carefully. Once it is created, you will have to request permission from Facebook in order to change it again.
- Create a username for your Page as soon as the option is available. (Only Pages with more than 25 fans can get a username.) This option provides a convenient, short customized URL (facebook.com/username) for use in promotional materials.
- Keep your contact information accurate and up to date. Do not include personal contact information on your KU-recognized account unless it is appropriate to the purpose of your KU organization; in that case, keep it to a minimum.
Note: If the administrator of a KU-recognized account changes, notify KU Marketing Communications by email: firstname.lastname@example.org
- Don’t provide any false personal information or create an account for anyone other than yourself.
- Creating a personal profile to represent your organization violates Facebook Terms of service. Use Pages or Groups only to promote your organization.
- Never post or knowingly permit the posting of content or otherwise use your KU-recognized account to cause harm, embarrassment, defamation, insult, or injury to any person or entity. This does not prohibit frank discussions, criticism, or opinion, but the following content and online activity are strictly prohibited:
- Lewd or indecent conduct
- Threat of physical harm
- Intentional disruption of university activities
- Advocating or causing the damage or destruction of university property
- Illegal discrimination or harassment (including sexual harassment)
- Any intentionally malicious, defamatory, degrading, or hateful material
- Don’t tag users or send email invitations to non-users without their consent.
- Don’t associate an account only with a student email address.
Violation of any of the above actions may lead to removal of a post or removal of your account from a KU-affiliated web page. This decision is at the discretion of the KU Marketing Communications staff or the KU unit responsible for the social media presence.
Posting on Facebook
- Respond to wall posts appropriately. Misinformation should be corrected immediately, but use your judgment on whether negative comments should be acknowledged.
- Keep it real. Be conversational, informal, and always respectful of others. Even when posts are negative, approach responses with a high level of professionalism.
- Understand why people like you. Watch how your audience responds to your posts to understand what appeals to their interests. What topics get the most comments? What time of day does the most interaction take place? Look at your Facebook Insights tab, located at the top of your page, to understand your audience better.
- Post high-quality photographs and ask direct questions to encourage interaction among fans. Facebook is designed to maximize involvement among users. Use this to your advantage to collect feedback and provide users with a richer online experience and relationship with your organization.
- Make value-driven updates. We recommend making updates as often as three times a week, but make sure each update contains valuable information. Meaningless updates can drive your followers to ignore your page, or even worse, mark your Page as spam.
- Monitor your page daily. Daily monitoring helps you keep up with the conversation and activity (and spam) on your Page.
- Use Facebook’s applications to make your Page more dynamic. Add photos, videos, discussion boards, RSS feeds, etc. However, beware of apps that try to collect too much (or any) personal information from people who like you. Understand what information an app collects (and why) before you add it to your Page.
- Promote your Page. Ask the members of your organization to follow your Page and network with other organizations on Facebook by friending their Page or adding them to your Page’s favorites.
- Use @ to tag. Tag another Facebook page in a status update by using the “@” symbol followed directly (no space) by the name of that Page’s username. For example, a status update from the University of Kansas that says, “Congrats to @KansasBasketball for the big win!” will show up on the Kansas Men’s Basketball wall. Tagging should be used only to build community and never to spam other Pages with your own promotional messages.